7 Quick to local SEO for Google Pigeon

Google started to roll out the latest update of its search engine out. The new update has been nicknamed Pigeon, and following the previous two that were called Panda and Penguin. Unlike previous updates, Google has not announced anything out officially, but has confirmed that the rollout of the update started on 24 July.

The update is all this time on local searches and are not intended to punish suspicious Internet sites, as was the case with Penguin.


A Google update in brief:

Google has not provided any information about this update, but we can see what happens to our locations. Many local results have disappeared from certain keywords, among other lawyers who live by bringing an action cases experienced that they disappear from the results.

We can see that the pages have been notified to the service " Yelp "has increased in the results. The company Yelp living of user reviews of places have complained to Google about their sides never appeared on the search results page - it seems that Google has been listening to them since the Yelp results now appear on the search results page when you search locally.

The update suggests that local pictures can give you additional impressions; when you see a location on Google Maps, you see sometimes also pictures from locality - you can put pictures of good quality into your business and thus achieve greater visibility.

There is something in the air:

What does this mean for you? Pigeon directed against the local search results, even though the changes in the SERPs seems to be quite significant, remains the basic principles of local SEO the same. So here are some general recommendations for your local business to get better Google exposure.

·         Make an individual Google+ Local page for your business

Creating a Google+ Local page for your local business is the first step to be taken up in Google's local index. Your second step is to verify your ownership of the location. This typically involves receiving a postcard / letter from Google that contains a PIN that you must enter to complete verification.

·         Select the correct category for your Google+ Local page

If you wish to appear in the local results for a search like "buying auto in kolkata", your company must be categorized as a dental practice. If it is categorized as a chartered accountant, you have no hope of being shown on your important keywords.

·         NAP (name, address and telephone number) on your website should match NAP on your Google+ Local page.

We will look at the site you have linked to from your Google Places / Google + local side and cross-references to the name, address and telephone number of your business. If all elements fit it works optimally.

·         NAP consistency in all your business listings

Make sure your company name, address and phone number also is consistently listed in local directories where your business is listed. Different addresses listed for your company, for example. Yelp and TripAdvisor can put your rankings on Google seriously down.

·         Large number of positive customer reviews on Google+ Local page and to third-party sources

The number of positive reviews have a proven impact on the rankings in local search results. So be sure to encourage happy customers to write positive reviews of your business. We appreciate the newly updated content, so fresh reviews count more against a good location than the old reviews.

·         City or region included in your website's title tags.

Another important factor in your "local" landing page is to have the city or region you are targeting your side against the inclusion of the local listing's title tag.

·         Product / service keywords in the business title

It is also believed to have the name of a core product or service in your company name can give you some advantages over competitors that lack this.


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SEO 2014 – 2015: Adapting Your SEO Strategies for the new changes in Google?

This year is a challenge for your web site with regard to positioning SEO because Google has become to implement a series of updates to its algorithm and quality criteria that govern the rankings of search results.

If you want to stay on top and not lose positions, we advise you to read carefully all the tips we give you in the next post. Do not miss it!

Panda, Penguin and Hummingbird: Rebellion in the "Farm Google"


For much of 2012 and 2013 we see the updates and changes implemented by all kinds of Google. As never before, the Internet giant rebelled in defense of the quality of content and links, rewarding the best and punishing the worst.

These changes affected the rankings of the websites and forced the Online Marketing professional to review the practices been underway to reach the top of search results.

The main changes made ​​by Google, despite the uproar they caused, were baptized with the name of three friendly animals. Let us review them and their main characteristics:

Google Panda


Updates to Google Panda do focus on quality of design and content of websites, punishing mainly rankings of specific pages in sites with poor design, duplicate content and advertising excess.

Google Penguin


Following its new quality criteria, with another series of updates to its algorithm, Google has punished the rankings of those web sites or conducting questionable practices to generate links to your site, or had links pointing to it from sites of low quality.

Google Hummingbird


Fast and accurate, and the new Google Hummingbird described. It is not a filter that rewards or punishes websites but rather a change of the whole algorithm focused on finding the contextual meaning of the terms for returning overarching answers.

Why this change? The increasing use of mobile devices like smartphones and tablets have changed the way the public makes their searches. For convenience and practicality, the voice search is gradually replacing the written or by keyword search on these devices.

Consequently, Google is implementing the so-called semantic search, making internal changes in their own way to group and display the results. Thus, focusing on the intent behind each search performed by the user.

What should I do to further improve the SEO of my site?


Historically Google has been quite reluctant to reveal the exact formula for successful SEO. However, from this series of changes, it has become clear that the focus of your SEO activities should focus on the following areas:

User Experience (UX)


Web design and content of your site should be designed primarily to provide a better experience for the users who visit it in terms of usability. That is, your site should be:

1. Easy to navigate and easy to locate content.
2. Intuitive and visually attractive.
3. Accessible to persons with disabilities.
4. Useful and that adds value to the visitors.

Relevant topics Location Keywords

Your strategy Content Marketing should begin to rely less on keywords and generate relevant content for your target.

Link building: Quality, Not Quantity

Regarding the generation of external links (link building), today more than ever you should focus on fostering relationships with people and valuable sites in terms of quality of design and complementary to your own content, as a result producing natural links.

Avoid any type of automated practice and / or connected with low quality sites like those performed until recently directories, blog networks that work with the same IP address etc.

It is also advisable to go on an audit of your backlinks today and get rid of all those that may be harmful to your website.

Adapt to Mobile

As mentioned above, the expansion of mobile devices require you to adapt the website design and its contents. Incorporates responsive design (adaptable or web design) to your website so that suits the different screen sizes, browsers and operating systems.

Moreover, it is important to generate content that will work in response to the specific questions that were made ​​by the users of these devices to make their voice search. Hummingbird will give higher priority to those sites, rather than unrelated keywords, contain the specific answers to the questions asked by users of Google, for a virtual conversation.

Do not double up Copies

Put it out in full: do not ever copy content from third parties for use in your own web site or duplicate content.

Socialize


The presence of your brand and your website in social networks, and the extent to which users share your content on them will help improve your SEO. You still know the Social Media SEO?

Focus on the quality of your content, stimulates diffusion in social networks relevant to your target and especially in Google+ . Hands!

Do you know our infographics on SEO?



In our new resources section offers a full infographic on the algorithms interesting and clear tips to master them to perfection you provide.
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Best SEO strategy for 2014

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10 SEO Tips for Ecommerce Entrepreneurs - 2014

An online store is not like a physical store, you gain visibility just by the situation in your home. In an online store, if no publicists, no one knows you.  Shopify one of the largest construction sites ecommerce stores.

SEO is the process of improving the visibility of a website or an online search engine. Why is it important? Because the better keywords rankings in the search engines, more traffic and number of potential customers to your store you need SEO Services.  

There is no single strategy for search engine optimization, and online store owners should carefully evaluate your site to develop an SEO strategy and plan of action as to enhance your presence in search engines and attract traffic to your online store.



  • 01. Do not rely on pay per clicks (but not forget)

While many e-commerce sites rely on a pay-per-click strategy to create visibility, the truth is that PPC costs continue to rise and once you stop paying for the position, your online presence fades.
In addition, some customers have an inherent distrust of links, banners, and other online ads sponsored. The e-commerce stores cannot depend solely on a strategy must also implement PPC and organic optimization practices to increase your online visibility.
Despite the above, recent studies show that when Google some websites stopped using AdWords, 89% of clicks for payments did not become organic SEO clicks. So be sure to use the pay per clicks in addition to search engine optimization.

  • 02. Avoid repeated content

The content is the enemy repeated the search engines. Many ecommerce stores tend to be penalized because they have large portions of content as a result of repeated descriptions and product listings. We must find ways to reduce the amount of repetitive and redundant content.

  • 03. Have a content strategy

Study a little of your content and regularly adds unique and high quality to your ecommerce site content. Not only add value to users but also help you with your positioning in the search engines.

  • 04. Do not use the product descriptions provided by the manufacturer

Build database of your products can be a long and tedious process, and to try to save time, many shop owners simply copied and pasted the product descriptions provided by manufacturers on their websites.
This is a big mistake SEO! Always rewrite the descriptions of each product to make sure that is unique and favorable to search engines. Remember to use words that people use in their searches.

  • 05. Optimize images for your products

Image search has become a very popular feature among users to find products online. Therefore, e-commerce sites should add relevant keywords in the ALT tags, alternate text for each image. For optimum effect, make sure that each keyword used for an image is relevant, and avoid filler words in your ALT tags. This is very important. Nor 01.jpeg call your photo, you call it with a word that really describes what it is. For example, zapatotaconverde.jpeg

  • 06. Unique Meta descriptions for each web page

When it comes to optimizing websites, ecommerce stores many think it is enough to use the same Meta description for each page. But this is another big mistake SEO! The Meta description should be written by humans in order to help your store to get clicks once it appears in the results of search engines. Each page in search engines is independent of site.

  • 07. Includes product assessments

Since the unique content is extremely important when it comes to SEO, have a field for users to add an assessment of the products is an excellent way to generate unique content for your ecommerce store. The Shopify App Store, for example, includes excellent applications for the evaluation of products in your store.

  • 08. Add links to your products on your homepage

A common mistake of many e-commerce sites is deeply burying your product pages in the link structure. This will not only make it more difficult for users to find the products, but also negatively impact the Page Rank score, making those pages are less likely to appear on the first search results.
Having the content about the products just a click of your homepage will make things easier for both search engines and for your customers. As in a physical store, everything should be exposed. People do not charge what is in store.

  • 09. Optimize Anchor Text

Add keywords to internal links of your website will help improve the visibility of your store in search engines. Instead of using the typical text "click here" to the link uses text that includes the keywords that will help your site be better positioned. Put X brand shoes men, for example. Also consider adding keyword rich links within the product descriptions to bind to similar products on your website.


  • 10. Organize your online store for SEO

The ways you structure your store affect visibility. Consider structuring it so that it includes several landing pages or landing. These pages may be specific to a brand or product type. Doing this gives you the opportunity to optimize for multiple pages and groups of keywords, which will increase the visibility of your site in search.


Further Information
If you offer discount codes to your customers, consider promoting them discount coupon sites and forums about them. This should also help create free links to your store and make sales.

Also take the time to create a company profile on sites such as Amazon reviews, Consumer Search, Yelp and Epinions are published. This will help you easily build incoming links to your site and legitimacy when people search for "assessment-of-your-tent-name."

If you want to share an idea that has gone well you leave it in the comments and we'll add it so we can all benefit from. And if you think this article has been helpful, share it.

If you need my constant for your Ecommerce business, then you can mail me on amlan.maiti89@gmail.com .




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Google+ the social network you cannot miss your business

Why Use Google+ for your business?

It's true that Google+ has not had or still has the popularity of other social networks like Twitter or Facebook, and for that reason may seem senseless to create a page of our business in this social network. But contrary to this perception, if you have a company, it must be present on Google+, and not only that, but also be proactive and promote interaction with other users of this social network. Remember, to create a professional page, you must first create your personal profile.


But why is it important to our business's presence in g+?

Very simple, it's all about positioning. It's true that Google+ as a social network cannot be compared with figures from Facebook in terms of users, but the importance here is not based on varying number of followers, but in better positioning in the search engine most used by users Google.

For it is not enough just to create a professional website, but there are a number of key points to achieve it.

  • 1.       Fill data of company page


It is important to fill out your profile with all your business data, such as phone number, web address, e-mail address, slogan, etc.. Be sure to use keywords, ie words for which can be found on your company profile to perform the search leads through Google.



  • 2.       Do not forget to post frequently

A page without updated publications will decrease your position in Google searches. Post engaging content for users who share interests with you at a frequency of one or two daily post.

  • 3.       Participate in communities

Communities can be compared to Google+ Facebook groups. But while these have been directed more towards leisure and entertainment communities are characterized by g+ professional connotation. Search communities of the same professional sector and with the same interests. For greater visibility and reputation as an expert and professional brand in your industry, publishes them valuable content and interact with members commenting articles, evaluating content, participating in professional discussions, etc...

  • 4.       Use the circles

Circles are a good tool to segment your followers, so you can have an exclusive circle for your clients, one for your employees, suppliers, etc... This way you can communicate with a circle in concrete without wasting time in search, for example, your customers among your followers.


The values quoted in this article are some of the most important points to keep in mind when building your business profile. But this social network has more specialized tools that can be helpful to increase your visibility, and are also frequently updated.


After knowing the importance of your business have a presence on Google+, what you're hoping to create a professional site?
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5 Simple and Unique Content Writing Tips to Win Over Your Customers

Content marketing is catching up a lot in recent times and more tactics such as social media and other tools are increasingly being used to distribute content online. More and more businesses have started spending on content marketing in the recent years than what it was in the past.



1. Include quotes after converting them into attractive images
You can use sites such as Quozio for getting crisp, clear and free images to use along you’re your content. You need not spend a lot on high-quality stock photos every time. Instead you can include quotes from sites such as Brainy Quote and save the image using the tools available on Quozio. In this way you can make your site look attractive without spending a great deal of money.

2. Develop content using TV shows or movies
TV shows and movies have high search volume and can pull a huge amount of traffic online. These are the main reasons why you should include them to expand your content. You can also research and learn about the best template titles to use to boost traffic to your site!

3. Grab the attention of others by talking about content on social media
You should try to contribute something valuable rather than making noise by using the social media tools such as Twitter and Facebook. New online marketers are guilty of using outdated techniques for promoting their business. They just keep bragging about the greatness of their products several times instead of offering something new or talking about the USP of their products. By engaging the audience and offering what they want exactly you can build a rapport with them by grabbing their attention. It’s not an easy task, but in the end it all comes down to sounding authentic and communicating in the right manner.
You can discuss your content in social media by asking questions such as:
  • Did the post include valuable information?
  • Are there any other suggestions you wish to make?
  • Did you find what you want?
People respond better to this approach since they get a feel that you are not intending to promote your websiteDiscussing content on social media can enable more people to learn about your offerings and also gives you a chance to improve upon what you have already.
You can start your discussion by visiting sites such as LinkedIn and Google+ Communities. Sites such as these have more vibrant users who can go a long way in making connections with you. You can also use sites such as Google+ Hangouts to get to know multiple users at the same time!

4. Select and Post the best Content
When you are unable to find something new to say about your business, you can select the best content that is relevant for your article and post the same on your article instead. Like an art curator, you can look for relevant content online (infographic, article, video) about your topic and post them online. Posting the best content (not necessarily in terms of rankings) will offer insight and useful advice to viewers and help them to stay for a longer time online. 

5. Convert your articles into slideshows
You can get more leads or traffic online by using e-books and infographics along with your content. You can also focus on the visual aspect and convert content into a slideshow to lure more visitors to your site. After turning your content into a slideshow you can have it hosted on Slideshare before embedding it on your post or article.  Since a vast majority of people prefer to view content instead of reading it, using this method of content marketing can lead to positive results within a short time frame.

Unique, relevant content is undoubtedly one of the best ways to promote a good website. Users will enjoy a pleasant experience by having access to unique or high quality content online. Since the demand for fresh content is never ending and content writers may find it a herculean task to churn out fresh content all the time, they can use any of the aforesaid measures to make their dreams a reality.

Other quicker ways of doing this such as publishing nonsensical or zero value content or publishing other people’s content will not lead to the desired results in the longer run. While shady techniques such as these can result in short-term gains, an honest strategy of unique, high quality content creation will definitely pay rich dividends in the long-run.


Author Bio:

I’m Ramya, a freelance web designer/writer based in India.  I have worked in a number of SEO projects and have a good insight into creating a web design with SEO techniques incorporated in it.  Apart from web designing and SEO I also contribute high-quality articles to top class websites and blogs. Besides business I am part-time wildlife photographer and generally an extrovert, I also like travelling to different destinations.
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Search Engines is applied to health-care data

The power of search engines is applied to health-care data


Through the window of his office in Seattle, Thomas Payne can see two hospitals and he use same EMR Software System. And yet, according to Payne, medical Administrator of University of Washington, yet continue to exchange information by fax or paper.



This situation is the current standard in the fragmented and distributed healthcare universe where electronic medical records (EMRs) increasingly must extract more information from the various health institutions, clinics, hospitals and specialists, where people receive care. However, providing physicians with access to the right information at the right time dramatically simplify healthcare. It is estimated about U.S. $ 77.8 billion, or 5 percent of health care costs could be saved each year in the U.S. if it was installed a system of completely inter operable exchange of records, according to a 2005 study published in Health Affairs . Most of the savings would come from avoiding duplication of tests.


Michael Zalis, a radiologist at Massachusetts General Hospital, has experienced first-hand the problems of chipping system. It states that, in particular, patient data collection, she stole a long time doctors, occupying up to 20 percent of their day. Even with an EMR, medical records span multiple databases that do not necessarily communicate with each other. Test results older and less relevant may well end up as often as the new, says Zalis, making the doctor has to analyze all visually. The problem will likely enlarge as many of the national hospitals and medical consultations using the new stimulus funding to implement EMR systems.

Zalis wants to relieve this problem by applying the lessons learned from the search engines in medical databases. By compare the current circumstances within the EMR to the early days of internet: an amount of data becoming more and larger with a growing need for indexing and search capabilities. Before they appeared good search engines like Google, the search for a proper web page could become a challenge. Many links and pages had little relevance, or were so out of date that it was almost useless.


In the past five years, a team led by Zalis and fellow Massachusetts General Hospital Mitchell Harris has developed a program called Patient Inference Dossier Queriable. The program combines a search engine with a programming system to automatically extract data from multiple EMRs and several databases and processing information. Although this may seem simple, actually represents a major improvement for physicians, since most EMRs have little or no built-in search capability. They described their system in the August 2010 Journal of the American College of Radiology.

Although Google's Page Rank system works by giving more weight to those pages that are linked more often, EMRs have no ties and, therefore, cannot use this approach. Instead, the system of records has the ability to "learn" certain types of queries from their users, understanding that a search for "squamous cell carcinoma" and another search for "lung cancer" actually looking for the same information.

The program, which is used in a network of hospitals in the Boston area, currently has over 800 registered users and publishes more than 10,000 pages of medical records information daily. Zalis says other major health organizations are starting to use it, but expand their use probably end up bringing difficulties. While the program Dossier is able to integrate with other EMR systems to provide advanced search capabilities, this requires the permission of the various hospitals and medical centers involved and export the appropriate capabilities. Some hospitals report that the EMR system vendors have hindered access to the information contained in the databases from outside their own programs.

And despite improved access to medical information is likely to decrease costs, is something that could actually reduce the income of hospitals and physicians performing diagnostic tests. (Insurers, on the other hand, would benefit because they probably cover less reps). Payne notes that "when it comes to exchange information between organizations, the biggest problem is the alignment of incentives."

References
technologyreview.com

wikipedia.org
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Experiments in HTML5: digital racing tracks

Innovation labs are filled with stunning creation and ideas. This is the case for Chrome Experiments, created for developers to unleash their imagination and present their best experiments for Chrome. The common denominator is that they all have been developed using HTML5 , Canvas , SVG , and WebGL . There are really imaginative work, but has drawn our attention especially the so-called " Racer ", an ode to the endearing  Scalextric that lets you play with 5 players together so many mobile devices ( smartphones, tablets ) on a track that is spreading all screens. There loops, curves, straight super-fast, etc. But beware, controls the speed or your car will leave the track.

Do not be fooled, even a game and mobile use, not an application that you can download from Google Play is a Chrome extension that is played directly in the browser.

The project is so complete that even the music played in the game is created on purpose by the artist Giorgio Moroder , who innovate disco in the 70s and currently works with famous bands such as Daft Punk.

Feel the speed and share a fun game that will take you back to childhood, but with the technology.



Developers in this video we show how they have managed to realize this project.


Have fun, and experiment on!


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