SEO Trends In 2015 For Google Search Engine

The SEO in 2015 will not change much compared to the current year, will introduce some new features, but few surprises.

At this time of year much bloggers to submit articles begin with the title that I bring today. Of course, all are assumptions based on experiences over the years and none have the magic wand to know what they are up in Google, or whether Yandex or Baidu will decide to come into force in other countries, such as Spain, although it is unlikely, you never know. However I got my crystal ball and I encourage you to make some predictions for 2015 SEO.

In the last year Google has renewed and made up many applications, presenting in some cases major changes, although this is not relevant for the SEO, the fact is that this is the trend in Google, always updated, always innovating and renovating.

More relevant to authors

As far as SEO is concerned, one of the biggest bets of Google was the Author Rank or authorship in which he would value the authors of the post, presenting pictures of them in the SERPs of Google, but this year 2014 took the decision to remove anything that results call attention to the rest of the results, including these pictures because it was pretty easy to handle by users.

Probably should not have taken this idea to the head, and although the destination remains the same have changed the roadmap.

Content Quality

In connection therewith, the big G appreciates more and more quality content, extensive and accompanied by audiovisual media that retain visitors reducing bounce rate.

The great challenge for search engines is to provide interesting content for users at the time they are looking for.

SEO on page

Google rewards increasingly more SEO on page and the original good content but is still unable to read the texts. It is therefore very important to structure the contents well and use h1 tags, h2, bold ...

Social SEO (SMO)

The guys from Mountain View have devoted much effort to get more active users for its social network Google Plus , although the takeoff was tricky, there is increasing activity in this network due to some extent benefit SEO, but the pubic generally do not yet understand how Google Plus works.
And speaking of social media , my experience in the past year has shown me that having an increasing role. Google uses social networks to scale to know that content are most interesting and shared.

Mobile Traffic and Local SEO

Mobile traffic is growing, quite possibly in 2015 mobile search surpass desktop search.
And of course, more and more resources dedicated to become absolute monopoly of mobile navigation betting heavily on Geolocation.

Quality links and authority

A few years ago it was not difficult position based comment on blogs with links and was discharged in many directories and search engines.

Now Google's efforts focus on combat strategies Tiered Link Building, our friends in Silicon Valley are fighting tooth and nail to remove this tool of our heads.

This technique, combined with the purchase of high authority expired domains still providing great results, but if not done carefully get caught and your site will die in hell.

Domains exact word

Regarding the EMD ( exact Domains with keyword ) is another practice that Google is removing value gradually. Recently, it was very easy to position in promeros Google results for a word using an EMD.

And how do we measure the authority of a page?

It's been several years since Google removed its bar the Page Rank , a tariff always denied it was crucial to position a page, but when the truth was a great reference since they were themselves which calibrated.

Today, the best reference we have to measure out the authority of a page is the PA and DA, but also have other references to Alexa Rank, Ahrefs ...

Google Panda and Penguin 2015

We all know that Google has a zoo of horrors that complicates life for the SEO worldwide, but also makes them more exciting.

The work of Google Panda is to filter the contents of original quality for positioning at the top and sweep the bad content.

Meanwhile Google Penguin has the difficult task of assessing whether a web hosting links are natural or acquired.

There is no doubt that during 2015 these precious Google algorithms will be refined and come out to bring order to the SERPs with increasing frequency since Google is working to consume fewer resources.

CRO, and Conversions

Finally I will take this post to talk about a subject that haunts me to work for improving conversions and CRO.

More often than I'd like to see pseudo experts worried sick about driving traffic to your blogs and websites regardless of its quality, but do not care at all its CRO and completely unaware that look into Google Analytics.

It's not about getting millions of hits and then has a bounce rate of 80% or more, less is always better and become more visits.

One problem with SEO is that traffic is often not quality and CRO is very small. A blog that leaves you 3000 Euro clean a month is an achievement, but it takes many years and much effort is always better to develop projects that can advertise on Google Adwords, since those 3000 Euro can get on a much shorter time scale.

And these are my predictions for 2015 SEO , And you who you think will happen?

Forcing Not Read The Browser Cache

Many people browse the Internet, but few know the existence and support provided by "caches" for Internet browsing, and thanks to them we get a much quicker to some services access and also save resources in most cases .

Theoretically, according to Wikipedia a cache is a storage area dedicated to the retrieval of frequently used data at high speed , but really a cache goes beyond and more in the area of Internet.

The browsers keep a cache with static files downloaded from the websites: images, HTML pages , CSS files , javascript files , etc...

Forcing Not Read The Browser Cache

It is usually beneficial browser cache because the user will get a much faster load website after accessing the website for the first time , and server resources will save bandwidth and process by not having to spend the same files again and again.

But when you're developing a website or making modifications , can the browser cache bother us, because it may be that they can not see the changes instantly.

Using some simple HTML tags you can force to the visitor's browser does not note the browser cache, it is also useful when we have a website that is very updated and the browser cache difficult for us to process.

All we have to do is enter one of the following tags in the HEAD , ie, between the tag <HEAD> tag and </ HEAD> :

<Meta http-equiv = "Expires" content = "0">
<Meta http-equiv = "Last-Modified" content = "0">
<Meta http-equiv = "Cache-Control" content = "no-cache, mustrevalidate">
<Meta http-equiv = "Pragma" content = "no-cache">

With this, the client browser will no longer take into account the cache you saved earlier.

In WordPress , to add room tags in the HEAD must edit the template or theme , namely we must edit the "header.php" file where the tags <HEAD> and </ HEAD> from which we get one of the above lines .

You can also force an application developed in PHP to not save browser cache, so we must use the following code in the PHP file loaded:

<? Php
header ("Cache-Control: no-cache, must-revalidate"); // HTTP / 1.1
header ("Expires: Sat, July 1, 2000 05:00:00 GMT"); // Date in the past
?>

This will be sure that the cache is reset on all Web browsers and proxy http visit the site.

If you have a problem with the browser cache on your web site or want to implement browser cache correctly on your project , Contact Us today and we'll tell you.

7 Quick to local SEO for Google Pigeon

Google started to roll out the latest update of its search engine out. The new update has been nicknamed Pigeon, and following the previous two that were called Panda and Penguin. Unlike previous updates, Google has not announced anything out officially, but has confirmed that the rollout of the update started on 24 July.

The update is all this time on local searches and are not intended to punish suspicious Internet sites, as was the case with Penguin.

A Google update in brief:

Google has not provided any information about this update, but we can see what happens to our locations. Many local results have disappeared from certain keywords, among other lawyers who live by bringing an action cases experienced that they disappear from the results.

We can see that the pages have been notified to the service " Yelp "has increased in the results. The company Yelp living of user reviews of places have complained to Google about their sides never appeared on the search results page - it seems that Google has been listening to them since the Yelp results now appear on the search results page when you search locally.

The update suggests that local pictures can give you additional impressions; when you see a location on Google Maps, you see sometimes also pictures from locality - you can put pictures of good quality into your business and thus achieve greater visibility.

There is something in the air:

What does this mean for you? Pigeon directed against the local search results, even though the changes in the SERPs seems to be quite significant, remains the basic principles of local SEO the same. So here are some general recommendations for your local business to get better Google exposure.

·         Make an individual Google+ Local page for your business

Creating a Google+ Local page for your local business is the first step to be taken up in Google's local index. Your second step is to verify your ownership of the location. This typically involves receiving a postcard / letter from Google that contains a PIN that you must enter to complete verification.

·         Select the correct category for your Google+ Local page

If you wish to appear in the local results for a search like "buying auto in kolkata", your company must be categorized as a dental practice. If it is categorized as a chartered accountant, you have no hope of being shown on your important keywords.

·         NAP (name, address and telephone number) on your website should match NAP on your Google+ Local page.

We will look at the site you have linked to from your Google Places / Google + local side and cross-references to the name, address and telephone number of your business. If all elements fit it works optimally.

·         NAP consistency in all your business listings

Make sure your company name, address and phone number also is consistently listed in local directories where your business is listed. Different addresses listed for your company, for example. Yelp and TripAdvisor can put your rankings on Google seriously down.

·         Large number of positive customer reviews on Google+ Local page and to third-party sources

The number of positive reviews have a proven impact on the rankings in local search results. So be sure to encourage happy customers to write positive reviews of your business. We appreciate the newly updated content, so fresh reviews count more against a good location than the old reviews.

·         City or region included in your website's title tags.

Another important factor in your "local" landing page is to have the city or region you are targeting your side against the inclusion of the local listing's title tag.

·         Product / service keywords in the business title

It is also believed to have the name of a core product or service in your company name can give you some advantages over competitors that lack this.

SEO 2014 – 2015: Adapting Your SEO Strategies for the new changes in Google?

This year is a challenge for your web site with regard to positioning SEO because Google has become to implement a series of updates to its algorithm and quality criteria that govern the rankings of search results.

If you want to stay on top and not lose positions, we advise you to read carefully all the tips we give you in the next post. Do not miss it!

Panda, Penguin and Hummingbird: Rebellion in the "Farm Google"

For much of 2012 and 2013 we see the updates and changes implemented by all kinds of Google. As never before, the Internet giant rebelled in defense of the quality of content and links, rewarding the best and punishing the worst.

These changes affected the rankings of the websites and forced the Online Marketing professional to review the practices been underway to reach the top of search results.

The main changes made ​​by Google, despite the uproar they caused, were baptized with the name of three friendly animals. Let us review them and their main characteristics:

Google Panda

Updates to Google Panda do focus on quality of design and content of websites, punishing mainly rankings of specific pages in sites with poor design, duplicate content and advertising excess.

Google Penguin

Following its new quality criteria, with another series of updates to its algorithm, Google has punished the rankings of those web sites or conducting questionable practices to generate links to your site, or had links pointing to it from sites of low quality.

Google Hummingbird

Fast and accurate, and the new Google Hummingbird described. It is not a filter that rewards or punishes websites but rather a change of the whole algorithm focused on finding the contextual meaning of the terms for returning overarching answers.

Why this change? The increasing use of mobile devices like smartphones and tablets have changed the way the public makes their searches. For convenience and practicality, the voice search is gradually replacing the written or by keyword search on these devices.

Consequently, Google is implementing the so-called semantic search, making internal changes in their own way to group and display the results. Thus, focusing on the intent behind each search performed by the user.

What should I do to further improve the SEO of my site?

Historically Google has been quite reluctant to reveal the exact formula for successful SEO. However, from this series of changes, it has become clear that the focus of your SEO activities should focus on the following areas:

User Experience (UX)

Web design and content of your site should be designed primarily to provide a better experience for the users who visit it in terms of usability. That is, your site should be:

1. Easy to navigate and easy to locate content.
2. Intuitive and visually attractive.
3. Accessible to persons with disabilities.
4. Useful and that adds value to the visitors.

Relevant topics Location Keywords

Your strategy Content Marketing should begin to rely less on keywords and generate relevant content for your target.

Link building: Quality, Not Quantity

Regarding the generation of external links (link building), today more than ever you should focus on fostering relationships with people and valuable sites in terms of quality of design and complementary to your own content, as a result producing natural links.

Avoid any type of automated practice and / or connected with low quality sites like those performed until recently directories, blog networks that work with the same IP address etc.

It is also advisable to go on an audit of your backlinks today and get rid of all those that may be harmful to your website.

Adapt to Mobile

As mentioned above, the expansion of mobile devices require you to adapt the website design and its contents. Incorporates responsive design (adaptable or web design) to your website so that suits the different screen sizes, browsers and operating systems.

Moreover, it is important to generate content that will work in response to the specific questions that were made ​​by the users of these devices to make their voice search. Hummingbird will give higher priority to those sites, rather than unrelated keywords, contain the specific answers to the questions asked by users of Google, for a virtual conversation.

Do not double up Copies

Put it out in full: do not ever copy content from third parties for use in your own web site or duplicate content.

Socialize

The presence of your brand and your website in social networks, and the extent to which users share your content on them will help improve your SEO. You still know the Social Media SEO?

Focus on the quality of your content, stimulates diffusion in social networks relevant to your target and especially in Google+ . Hands!

Do you know our infographics on SEO?

In our new resources section offers a full infographic on the algorithms interesting and clear tips to master them to perfection you provide.

Best SEO strategy for 2014